It is very common for a brand new fan to have a new unit smell. Similar to when purchasing a new car, there is a non-toxic odor that may accompany the fan. As the fan runs, the smell should dissipate. It is important to mention that Lasko complies with all required safety testing to ensure our products meet or exceed these expectations. If you find the smell to be strong, please use the item in a well-ventilated room to allow for the odor to be removed more quickly. If you have been using the unit regularly for several days and the smell is still very much pronounced, please contact one of our customer support specialists for further assistance.